Welcome to Total Salud - The Latino Health Magazine

Who Reads Us?
According to census projections for 2004, there are 41.3 million Latinos in the U.S. representing 14.1% of the population. This is in comparison to 36.4 million African Americans (12.5%) and 12.1 million Asians (4.1%).

From 1990 to 2004 North Carolina Latino population rate is No.1 in the nation with 924% followed by Arkansas and Georgia. In the last four years, NC Latino buying power surged from No.18 to No.12 in the country and is projected to reach $20 billion by 2008.

The Latino Market in the Carolinas

• Estimated Population in North Carolina - 655,000
• Estimated Population in South Carolina - 184,000
• Average age targeted comsumer is 25-64 years old
• 68% male and 60% single

Take advantage of this growing market, contact us today!