Welcome to Total Salud - The Latino Health Magazine
Who Reads Us? According to census projections for 2004, there
are 41.3 million Latinos in the U.S. representing 14.1% of the population.
This is in comparison to 36.4 million African Americans (12.5%) and
12.1 million Asians (4.1%).
From 1990 to 2004 North Carolina Latino population rate is No.1
in the nation with 924% followed by Arkansas and Georgia. In the
last four years, NC Latino buying power surged from No.18 to No.12
in the country and is projected to reach $20 billion by 2008.
The Latino Market in the Carolinas
Estimated Population in North Carolina - 655,000
Estimated Population in South Carolina - 184,000
Average age targeted comsumer is 25-64 years old
68% male and 60% single
Take advantage of this growing market, contact